Are you a business coach or life coach who wants to take your website to the next level?
If so, you’ll want to read this post. Based on my analysis of the life coach websites of three of the most successful coaches in the world, I’ve put together 10 essential takeaways to help you do just that. So whether you’re looking to increase your web traffic, improve your conversion rate, or simply make your website more user-friendly, you’ll find something here that can help.
Implement these strategies, and you’ll see a big improvement in your coaching business. Not only will your website be more effective at reaching and converting potential clients, but it will also be more enjoyable and user-friendly for those who visit it. So what are you waiting for? Start reading!
Tony Robbins: Life coach
Tony Robbins is a successful life coach and international speaker. With more than 30 years of experience, he has helped millions of people achieve their goals and live their best life.
His goal is to elevate human potential, and his unique approach to coaching combines psychology, physiology, and spirituality, and his techniques have been proven to be effective time and again.
If you’re looking for life coaching, Tony Robbins is definitely someone you want to learn from. He’s got a great coaching website, so let’s see what we can learn from it!
Notable Feature 1: The hero background image
Why is this important?
The hero background image is of Tony on stage being watched by a stadium filled with people energized to be there with him. The carefully selected image demonstrates the vastness of his authority and implies to the user that joining Tony will make them feel like a part of a community.
Takeaway for you
Choose an image that speaks to the magnitude of what you have to offer and that will make your target user feel like they are part of something bigger.
Notable Feature 2: The guide sub-menu items all start with my.
Why is this important?
Great coaching websites puts the options from the visitor’s perspective so they feel like they are in charge of their own journey. A great example of this is how Tony Robbins starts each sub-menu with the word my.
Takeaway for you
Put yourself in your target user’s shoes and name your sub-menu items accordingly. Another approach is to name them according to the prospect’s desired outcome.
Notable Feature 3: Number of menu items
Why is this important?
Having a limited number of menu items makes it easier for prospective clients to find what they’re looking for quickly and easily. It also takes away the overwhelm that can come from too many choices.
Takeaway for you
Limit your menu items to the essentials and group similar items together. For example, if you have a blog and a podcast, you could include them under one menu item called content or resources.
Martha Beck: Life Coach
Martha Beck is a sociologist who graduated from Harvard, a world-renowned coach, and a New York Times bestselling author. She has published nine non-fiction books, one novel, and more than 200 magazine articles.
She’s dedicated her work to “freeing all beings from suffering.” She gained popularity as a columnist for O, The Oprah Magazine, where she wrote about relationships, work-life balance, and other personal development topics. Most notably, she’s recognized as Oprah‘s personal life coach and self-care coach.
Even if you already have a successful coaching business, you can definitely learn from her.
Notable Feature 1: She’s created a name for her followers
Why is this important?
As soon as you arrive on her website, she welcomes Wayfinders. By doing so, she instantly demonstrates that you’ve arrived at a community and that if you choose to join this community, you also will become a Wayfinder.
Takeaway for you
Think about what you can do to make your target user feel like they belong as soon as they arrive on your website. It could be something as simple as using a term that is specific to your niche or target audience. Or, you can create a name for your followers, too. Doing this will help to solidify their sense of belonging to a community that is bigger than themselves. This will do wonders for your professional coaching business.
Notable Feature 2: She puts herself forward
Why is this important?
Martha’s smiling face is the first thing visitors see when they land. This welcoming image, as well as the other personal images of her, make visitors feel like they know Martha and that she’s approachable.
Takeaway for you
Don’t be afraid to put yourself out there! Show your face, tell your story, and let visitors get to know you. The more they know about you, the more likely they are to trust you and want to work with you. If you don’t have professional images, that’s fine! A personal image can be taken with your smartphone. Get rid of any self-doubt, and remember that a simple photo of you is better than a stock image.
Notable Feature 3: She highlights her list-building masterclass first
Why is this important?
Most coaching websites don’t actually sell for you. Rather, they help you build a booming list of ideal prospects so that you can use other channels – like masterclasses, email sequences, or discovery calls – to actually sell. This is a very popular marketing strategy and one that is great at getting new clients.
Martha invites you to her masterclass as soon as you land on her website. Her goal is to get you into her world and stay in contact with you for as long as possible.
Takeaway for you
Think about what you can offer for free that will help you build your list quickly. A great way to do this is by creating a free guide or checklist. When you’re ready, you can upgrade and make this a masterclass or an e-mail course. These are valuable content pieces that will help you establish trust with your target audience and position yourself as an expert in your field.
Marisa Peer: Life Coach
Marisa Peer is a world-renowned therapist, best-selling author, and founder of RTT, Rapid Transformational Therapy®. She’s helped royalty, rock stars, actors, business leaders, and people from all walks of life overcome their challenges, achieve success, and live their best life.
One of her goals is to empower women and women entrepreneurs and to certify great coaches in her method.
Marisa’s is definitely one of the top life coaching websites out there. The entire site gives a good impression and provides all the details of her services.
Melissa’s website elicits many different marketing strategies that can be useful for life coaches. This is one of the reasons why I consider hers to be one of the best life coach websites and worthy of our attention.
Notable Feature 1: She uses the power of video
Why is this important?
Video is a powerful way to connect with your audience and build trust. It allows you to show, rather than tell, your target audience who you are, what you stand for, and why they should work with you.
Takeaway for you
If you haven’t already, consider adding a video to your website. You can use video testimonials, explainer videos, or even just a simple welcome video. The important thing is that you’re using this powerful tool to connect with your target audience and build trust.
Notable Feature 2: She highlights impressive testimonials
Why is this important?
Testimonials are an essential part of any coaching website. They help to build trust, social proof, and credibility. When you have powerful testimonials from well-known people, it can be a game changer for your business.
Make sure they are easy to find and make sure that you showcase the most transformational ones that will make your clients dream big.
Takeaway for you
Make sure to include testimonials on most pages of your coaching website. Including photos of your clients with their testimonials will make them more believable and impactful.
Make sure that each testimonial targets a particular pain point that most of your coaching prospects face and demonstrates how working with you relieved their negative symptoms.
Notable Feature 3: She uses a conversion banner
Why is this important?
A conversion banner is a powerful way to increase conversions on your website. By highlighting a special offer or an opt-in, you can encourage visitors to take action and sign up for your next event or lead magnet.
Takeaway for you
Think about what kind of offer would be most enticing to your target audience. It could be a free consultation, an invitation to your workshop, or a special report. Whatever it is, create a banner and choose powerful language to make it enticing for your prospects.
Summary of the takeaways to apply to your coaching business
Each of the tactics mentioned above can be applied to your own coaching website to help you achieve success.
So, here’s your action plan for taking your coaching website to the next level:
Choose a hero background image that represents the transformation you promise your clients.
Write your call-to-actions and menu items from the perspective of your prospect
Limit the number of menu items to make your website easy to navigate
Create a name for your followers to promote a sense of community
Put yourself forward to create a personal connection with visitors.
Promote your list-building freebies and programs on your home page
Use a conversion banner to convert each website visitor into a prospect.
Highlight impressive testimonials to build trust and credibility.
Use the power of video to connect with your target audience and build trust
Include testimonials on most pages of your coaching website
Some other tactics include showing you social media icons with links to carefully selected social media platforms, as well as maintaining a consistent color scheme throughout the site.
So, there you have it. Follow these steps, and you’ll be well on your way to creating a high-converting coaching website that helps you serve more clients and make a bigger impact in the world.
But maybe you’re thinking…I don’t even have a website yet. And that’s ok!
I can help you get started on the right foot. Download my free checklist to build your coaching website from scratch in only an afternoon so that you can start getting more coaching clients
Made for business coaching websites, life coaching websites, and more
My checklist is practical for a certified coach who wants to build a life coach website or for those who want to build:
business coaching websites
leadership coaching websites
executive coaching websites
health coaching websites promoting a healthy lifestyle
career coaching websites
It’s also relevant if you’re a leadership coach, a relationship coach, a personal finance expert, a life mentor, an executive coach, a health coach, a career coach, a team building coach, or any other coaching or consulting service.
I show you how to access the best coaching website templates.
You can easily build your own website without hiring a web designer that will:
highlight your personal brand,
convert more website visitors,
showcase your coaching services and coaching process,
highlight success stories;
and host your free resources and video content.
I help you hit the ground running with a good coaching website that’s ready to attract your ideal coaching clients so you can start making an impact today.
