How much does a coaching business website cost in 2023? (complete breakdown)

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In today’s world, having a strong online presence is more important than ever. Not only does having a website make you look professional and established, but it also allows customers and clients to easily find information about your business. In fact, studies show that over 80% of people conduct online research before making a purchase. So if you’re not yet online, or if your website is outdated and ineffective, now is the time to take action.

But how much does a coaching website actually cost?

According to Webfx, “the average cost to build a website (with an agency or freelancer) is $12,000 to $150,000 — with a website builder, the cost is $0 to $500 per month. Meanwhile, routine site maintenance costs $400 to $60,000 per year or $0 to $5400 per year with a website builder.

This a massive range, and when you’re getting started, it’s easy to feel overwhelmed with all of the choices. You obviously want the best for your coaching business, but do you really need to spend thousands?

The answer is: probably not.

These days, you can launch a perfectly good website for your coaching business for just a few hundred dollars. And if you’re willing to put in a little elbow grease, you can even do it for basically free.

Of course, there are always going to be exceptions. If you need a complex eCommerce site with an online store or a highly customized design, your costs will be higher. But for most coaches, a simple and effective website is well within reach.

So let’s dive into the costs of building a coaching website in 2023.

Here’s a breakdown, as well as what factors can affect the price.

What are the elements of building a website?

Before we get into the nitty-gritty of coaching website costs, let’s quickly review the basics of what you need to build a website for your coaching business.

Every website is made up of three essential components:

  1. The domain name (ex. www.example.com)

  2. The hosting (the server that stores your website’s files)

  3. The website itself (the design and content)

You also have the option to add additional features like email hosting, security, and backups.

Domain names and hosting are typically purchased together as a package. And once you have that set up, you can start working on designing and building your coaching website.

How much does a domain name cost?

You might see some advertisements for a free domain name.

But there are some potential catches.

Catch 1: You’ll have a bizarre website extension

You could have a free domain with companies like Freenom or TK, but they’ll have some pretty random website extensions. The domain name won’t be available as .com, so you’ll have to compromise with something else like .net or .co or something even stranger.

If you want to seem credible, then you should definitely stick with a recognized extension like .com or a local one depending on your country.

Catch 2: By free domain, they actually mean subdomain

Your website’s address would be something like www.example.coach.freewebsitebuilder.com instead of just www.example.com. So, in reality, you don’t have a custom domain name for your coaching business.

This looks a lot less professional and can make it harder for people to find your site. So unless you’re just playing around or building a very basic website, we recommend against using a free domain name.

Catch 3: Your custom domain is free, but only for the first year

Some companies advertise specials where you can get a free domain name for the first year. But then they automatically renew it at the full price (which can be upwards of $30 per year) unless you cancel within the grace period. So make sure to read the fine print before signing up for any “free” offers.

So, in the end, you’re actually paying more for your domain name than if you had just gone with a reputable registrar in the first place.

The price of domains varies depending on the registrar and the extension you choose. But in general, you can expect to pay around $10-20 per year. It can also be easily purchased in a matter of minutes.

How much does hosting cost for your own coaching site?

Your coaching website needs a place to live on the internet, and that’s what website hosting is for.

Hosting companies provide server space for your website’s files and ensure they are available 24/7. They also handle things like security, updates, and traffic.

The cost of web hosting varies depending on the type of hosting you need, as well as the company you choose. But in general, you can expect to pay around $5-20 per month for shared hosting, $30-100 per month for VPS hosting, and $100+ per month for dedicated servers.

What is shared hosting?

Shared hosting is when your website shares a server with other websites. It’s the most popular and affordable option for small coaching businesses and personal websites.

The main downside of shared hosting is that you’re at the mercy of the other websites on your server. So, for example, if they get a lot of traffic, it can affect your website as well.

What is VPS hosting?

VPS (virtual private server) hosting is when your website is on a server with other websites, but each website has its own virtual space that is isolated from the others. This can be a good option if you’re expecting a lot of traffic or need more control over your server.

However, VPS hosting can be more expensive than shared hosting, so it’s important to make sure you really need it before making the switch.

What is dedicated hosting?

Dedicated hosting is when your website is the only website on a server. This means you’ll have full control over the server and won’t have to share resources with other websites.

Dedicated hosting is the most expensive option, but it’s also the best option for high-traffic websites that need a lot of resources.

What are the key factors to consider when choosing a web host?

Price is always going to be a consideration, but it’s important to make sure you’re getting a good value for your money. There are so many hosting providers, so it can be quite a task to choose a great one.

A web host might seem very affordable at first glance, but then you realize that they don’t include some of the features you need. So, be sure to read the fine print and compare apples to apples when choosing a web host for your coaching business.

Important features that a great web host should have included in the most basic plan are:

  • Daily backups

  • Security features, like a free SSL certificate

  • Scalability (the ability to upgrade your plan as your website grows)

  • A user-friendly control panel

  • Unlimited e-mail addresses

  • If you choose to have a WordPress website, one-click WordPress installation

Reliability is also important. You want to make sure your website is always available to your visitors, so choose a web host with a good uptime record.

Finally, customer support is something you’ll want to consider. As a self-employed coach, if you have a problem with your website, you want to be able to reach someone who can help you fix it. So, look for a web host with 24/7 customer support.

Do I need to buy my domain from my hosting provider?

The good news is that you have no obligation to purchase your domain name from your hosting provider. Once you’ve purchased a domain, it takes a bit of configuration to point the domain to your hosting account. But it’s a pretty simple process overall.

It’s also possible to completely transfer your domain to your hosting provider in the future if you decide it’s more convenient. Usually, there’s no cost to doing this, but it could take a few days to complete the process.

So, ultimately, the decision of whether or not to buy your domain from your hosting provider is up to you. If you’re looking for convenience, then it might be worth keeping it in the same place as your hosting. But if you’re looking to save money, then you can purchase your domain name separately. But remember that you’ll only be saving a few bucks annually.

I personally purchase my domains with SiteGround. They offer additional security and privacy options, and I can set my domains to auto-renew, which prevents me from accidentally letting them expire and getting them snatched up by, what I call, domain thieves.

How much does it cost to build a coaching website?

Now that we’ve covered the basics of domain names and web hosting, let’s talk about the cost of building a coaching website itself.

There are three main ways to build a website:

1. Use a drag-and-drop builder like Wix or Squarespace

2. Use a content management system like WordPress

3. Hire a web developer

Let’s take a look at the cost of each option:

Option 1: Use a drag-and-drop builder like Wix or Squarespace

If you want to build a coaching website without any coding, you can use a drag-and-drop builder like Wix or Squarespace.

Both Wix and Squarespace have free plans that you can use to create a website. However, the free plans are very limited, and you’ll need to upgrade to a paid plan to get any kind of functionality out of them.

Wix plans go up to $30/month for website plans and up to $44 for business and e-commerce plans. Squarespace sites can cost up to $36 per month.

There are a few reasons why I don’t recommend building a site with these types of builders.

Rented Space

Wix or Squarespace websites are built on rented real estate. Meaning you don’t actually own your website. If you stopped paying for their services, your website would be taken down–leaving you a bare version of what you’ve built.

SEO limitations

Because you don’t own your website, you’re limited in what you can do to optimize it for search engines. This makes it extremely difficult to rank your website on Google when starting out.

Locked In

It’s very difficult (and sometimes impossible) to move a Wix or Squarespace website to another platform. So, if you ever decide you want to switch to WordPress (or anything else), you’ll have to start from scratch–which can be a huge pain.

Slow loading

Wix and Squarespace sites can be slow because they’re built on a platform that’s not designed for speed. This can frustrate your visitors and hurt your search engine rankings.

Option 2: Use a content management system like WordPress

If you want more control over your coaching website and don’t mind doing some work yourself, then you can use a content management system (CMS) like WordPress.


A content management system (CMS) is a piece of software that allows you to create, edit, and publish content on the web. The most popular CMS is WordPress, which powers 43.2% of all websites on the internet.

WordPress is a free and open-source software, which means anyone can use it to create a website. However, you’ll need to pay for web hosting (which we discussed earlier) and possibly a WordPress theme and drag-and-drop builder (unless you want to create your own).

While some people assume that to create a website without coding, you have to use a builder like Wix or Squarespace, the reality is that there are some amazing drag-and-drop builders that have been created for WordPress!

The best overall website builder is Elementor. They do have a great free version, but I recommend paying $50 per year for the pro version.

They have gorgeous premium themes designed by amazing website designers.

WordPress websites built with Elementor:

  • are secure and updated regularly

  • built for speed, enhancing your visitors’ experience

  • don’t need a million premium plugins

  • great for SEO

  • are designed using a front-end editor

If you can’t tell by now, WordPress is my favorite solution, and the price and flexibility are unbeatable.

Option 3: Hire a web developer

The third (and most expensive) option is to hire a web developer. This is a good option if you have a very specific vision for your coaching website and need someone to bring it to life.

But get ready to pay for someone’s valuable time.

Prices for web development services vary widely depending on the size and complexity of the project. For a simple website, you could expect to pay anywhere between $1000-3000. For more complex business websites, the price could go up to $10,000 or more!

The average cost of a website for your coaching business can be affected by several factors, including:

  • The size and complexity of the site

  • The design of the site

  • the level of site customization required

  • The site’s functionality

  • The development time required

  • The hourly rate of the professional web developer

  • Whether you need to sell online

  • Whether you pay the website designer for the website maintenance or you do it yourself

However, for a coaching business with relatively standard functionalities, it’s really not necessary to hire a professional web developer. Ultimately, you could hire a simple virtual assistant to help you with things like creating content, choosing high-quality images, creating some custom graphics, content marketing, and adapting the site design to your own coaching business.

Try hiring someone who already has a basic understanding of how to edit a WordPress site and use your chosen website builder. Ideally, they should be comfortable with WordPress plugins and basic search engine optimization.

Summary of cost breakdown for all options

To summarize, the total website costs in 2023 will depend on several factors, including the size and complexity of the site, the design of the site, and the functionality of the site. For a simple coaching business website, doing it yourself with a web builder or WordPress would cost around $150-200/per year. If you wanted to hire a developer, the price could range from $1000-$3000 for a simple site to upwards of $10,000 for a more complex one.

Whatever route you decide to take, ensure you factor in the costs of web hosting, domain names, and any additional features or WordPress plugins you might need. And remember, you can always take my course, where I show you step-by-step how to build a WordPress website for your coaching business in just a few hours – without needing professional help like a website designer.

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