As an entrepreneur, I understand the importance of growing your email list for your thriving business. A strong email list allows you to build meaningful relationships with your audience. Not only that, it can also increase engagement, and boost conversions.
In this blog post, I’ll share my insights on how your WordPress website can help you master email list growth.
Choose the right email marketing service
Before diving into WordPress-specific strategies, it’s crucial to select an email marketing service that meets your needs. There are many options available, with varying features and pricing plans. Some popular choices include Mailchimp, ConvertKit, Keap, and ActiveCampaign. Make sure to consider factors such as these when making your decision:
- Ease of use
- Automation capabilities
- Integration with WordPress
Utilize eye-catching opt-in forms
Opt-in forms are the primary method for capturing email addresses from your website visitors. WordPress offers various plugins that can help you create visually appealing and highly converting opt-in forms.
Here are a few popular options:
- OptinMonster: A powerful lead generation plugin with features like exit-intent technology, drag-and-drop form builder, and various targeting options.
- Bloom: Developed by Elegant Themes, Bloom offers customizable opt-in forms. These forms integrate seamlessly with Divi, their popular theme and page builder.
- Thrive Leads: Created by Thrive Themes, this plugin focuses on conversion optimization and provides a wide range of opt-in form types, A/B testing, and targeting options.
- Elementor PRO: Using this builder will eliminate the need for any additional form plugins. They’re beautiful and modern. Moreover, they integrate seamlessly with most major email service providers.
Leverage content upgrades
Content upgrades are bonus resources offered within your blog posts, specifically tailored to the post’s topic. This strategy can boost your email list growth by offering visitors valuable, relevant content in exchange for their email address. For example, if you have a blog post on “10 Tips for a Healthier Lifestyle,” you could offer a content upgrade like a printable meal plan or a checklist.
To implement content upgrades in WordPress, you can use plugins like Thrive Leads, OptinMonster, or ConvertPro. These plugins allow you to create opt-in forms or buttons specifically for your content upgrades.
Offer lead magnets
Lead magnets are valuable resources or incentives that you provide to your visitors in exchange for their email addresses. These could be ebooks, checklists, templates, or exclusive content. The key is to create a lead magnet that appeals to your target audience. It should offer them something they genuinely want.
There are many ways to promote your lead magnets on your WordPress site. You can use opt-in forms, dedicated landing pages, or even widgets in your sidebar or footer.
Webinars are an excellent way to showcase your expertise, engage with your audience, and grow your email list. By offering valuable, informative webinars, you can encourage visitors to sign up and attend. As a result, you can effectively capture their email addresses.
To host webinars, you can use platforms like Zoom, WebinarJam, or Demio. You can promote your webinars on your WordPress site by creating dedicated landing pages, blog posts, or using pop-up notifications.
Utilize exit-intent popups
Exit-intent popups are opt-in forms that appear when a visitor is about to leave your website. These popups can be a final attempt to capture their email address by offering an enticing lead magnet or promoting a content upgrade.
Plugins like OptinMonster and ConvertPro offer exit-intent technology, allowing you to create and customize exit-intent popups on your WordPress site.
Encourage social sharing
While social sharing may not directly capture email addresses, it can help increase your website traffic, providing more opportunities to grow your email list. By making it easy for visitors to share your content on social media, you can expand your reach and attract new subscribers.
WordPress plugins like Social Warfare, Monarch, and Shareaholic can help you add customizable social sharing buttons to your blog posts and pages. With these plugins, you can encourage visitors to share your content with their networks.
Engage with your audience through comments
Engaging with your audience in the comment section of your blog posts can help you build stronger relationships. It can also establish trust with your readers. By actively responding to comments and addressing questions, you can demonstrate your expertise and commitment to your audience.
You can use WordPress plugins like Disqus to enhance your comment section, making it more user-friendly and interactive. These plugins also offer the option for visitors to subscribe to your email list when leaving a comment, further facilitating email list growth.
Track and optimize your efforts
Growing your email list requires ongoing monitoring and optimization. By tracking the performance of your opt-in forms, lead magnets, and content upgrades, you can identify what works best for your audience and make data-driven decisions to improve your strategies.
Many email marketing services and WordPress plugins offer built-in analytics and A/B testing features, making it easier for you to track and analyze your results.
In conclusion, mastering email list growth with WordPress involves leveraging the right tools, creating valuable content, and engaging with your audience. By implementing these strategies and continuously optimizing your efforts, you can skyrocket your subscriber count and build a thriving online business.